Your Privacy Matters – Lessons From The Snapchat, Dropbox And iCloud Breaches

Your Privacy Matters – Lessons From The Snapchat, Dropbox And iCloud Breaches

Another day, another service hacked – if you haven’t been affected by it, how long before it hits you? It’s been little over a month since we were shocked by the Celebrity Photo Leak, from an apparent hack of weak iCloud backup passwords. Today we have the Snapsaved leak, where possibly 98,000 user accounts have been violated, and about 200,000 photos are now out in the wild. The news that many of the revealing pictures could be of those of minors makes the whole affair even more alarming. Just hours after this hit the news cycle, another shockwave that Dropbox has been breached, or at least 6.9 million user’s passwords have been hacked. Details are still emerging about each hack, and there’s a lot of buzz on 4chan and reddit that is yet to be culled. Feels like we’re back in the wild west days of the web, everything about everyone is up for grabs. On the one hand you’re constantly being coaxed into trying out new apps on phone and online, while on the other hand all it takes is just one slip-up that can lead to anything from a mild embarrassment to lasting phsychological trauma. There’s only so much we can do, and here are some tips on how you could better protect yourself online. 1. App Login Mania – Another download, another login, feeling password fatigue yet? It’s only fair to feel the urge to use just our existing facebook, twitter, linkedin or google profiles to quickly login and get started with every exciting new app. Sadly that’s precisely where things can go wrong. Once apps...
Key Reasons Why Facebook Didn’t Need To Unbundle It’s Apps

Key Reasons Why Facebook Didn’t Need To Unbundle It’s Apps

Last week Facebook decided this was as good a time as any for its global mobile users to download it’s dedicated messenger app. They promptly turned-off the messaging feature within the main Facebook app, and decided to let fuzzy cartoon animals break the news to users. While we’ve seen this coming a long time, it still didn’t do much to dull the annoyance many users felt – myself included. A lot of you, like me, hadn’t felt the need to inflict Facebook’s standalone messenger upon your already strained smartphone. Between the default texting apps – iMessage/Hangouts and the single-feature Apps like WhatsApp, Line, Skype and <insert your go-to¬†messaging app here> – it’s quite reasonable to assume that we really didn’t need this new app that does exactly the same thing, albeit with a possibly wider, more carefully curated circle of friends. A lot of brands are taking this route, often based on the understanding that users associate each mobile app, even the popular ones with typically just one or – if they’re lucky – a few key functionalities. While unbundling divides an app’s hard-won user-base between multiple apps, marketers and company bosses hope the headline features can stand on their own strengths and even succeed in drawing in more users helping brands focus their services even more effectively in the long run. This is all about the bigger picture, just like we saw when recently Fourquare spun-off check-ins to its new Swarm App. But, is it really in the interest of the users? I’ll venture 5 key reasons why this really isn’t a good strategy. Stiffer Competition – Quickly...